Rebuilding Digital Infrastructure & Scaling Visibility

Uğur Home was a home goods brand with an existing product base but lacked a structured digital growth system.

The brand had low visibility, inconsistent content strategy, and weak conversion flow across both its website and marketplace presence. Traffic was limited, engagement was low, and there was no clear system connecting content, acquisition and sales.

Problems Identified

• Inconsistent and non-strategic social media presence

• Very low content reach (~3K views average)

• Weak product presentation and marketplace positioning

• Lack of a structured website and payment infrastructure

• No optimized customer journey or conversion-focused system

What I Did

I approached the brand as a system problem, not just a marketing problem.

• Rebuilt the website from scratch, focusing on structure, clarity and conversion

• Designed and implemented a custom payment flow aligned with business needs

• Developed a content strategy focused on high-reach, performance-driven formats

• Produced and optimized viral-style video content

• Improved product presentation, visuals and listings across Trendyol

• Identified and reduced key conversion bottlenecks across the funnel

• Aligned content, marketplace and website under a single growth structure

Results

• Increased content reach from ~3K to 300K+ views

• Significantly improved brand visibility and engagement

• Increased Trendyol sales through optimized listings and positioning

• Built a functional website and payment infrastructure from scratch

• Created a more structured and conversion-focused digital ecosystem

Key Insight

Growth wasn’t blocked by lack of effort.

It was blocked by lack of structure.

Once the system was rebuilt, content, traffic and sales started to align and scale together.